How Lodge Cast Iron survived 125 years by teaching customers about maintenance problems while competitors promised perfection—and watched those competitors disappear forever
In 1973, Caterpillar made a billion-dollar contrarian bet that customers would choose restoration over repurchase. Industry observers predicted disaster...
Business theory said salt was salt. The Osborne family disagreed—and created a $2.75B market from the world's ultimate commodity...
The paradoxical power of deliberately spinning off or setting free your most successful creations to allow them to achieve their full, independent potential
The profound power of choosing operational excellence over marketing noise, letting efficiency and results speak louder than corporate communication
The counter-cultural power of building products so durable they are designed to be passed down through generations, creating a legacy of anti-obsolescence
Building enduring organizational cultures that outlast leadership changes
The unique challenge and profound impact of saving a storied institution from irrelevance
When circular thinking becomes competitive advantage
Why the most powerful companies are the ones you've never heard of
How to legally prevent your successors from betraying your mission
The impact ledg
