Legacy Beyond Profits
Legacy principles outside of revenue goals - how to make a real mark as an executive
Holcim escaped commodity pricing by making carbon reduction the product, not the cost.
Lesaffre controls 25% of global yeast. You’ve never heard of them because their advantage isn’t branding, it’s biological accumulation.
Why Fujifilm survived digital extinction while Kodak disappeared.
How Munich Re built a €60 billion empire by monetizing apocalypse: becoming the ultimate backstop when primary insurers refuse to play
How Boeing’s 777 proved digital simulation could replace physical prototypes and quietly created an industrial monopoly.
How Hans Wilsdorf turned ownership into a century-spanning advantage.
The quiet supply chain strategy behind generational advantage.
Why owning infrastructure, not content, creates advantages that compound for decades.
How controlling inputs creates advantages marketing never can
How shared ownership at the Associated Press made partisanship economically impossible.
Most companies plan 5 years ahead. Marchesi Antinori plans in centuries. When Allied Lyons threatened takeover, Piero bet the family home to stop it.
How giving away majority ownership to eliminate internal competition builds institutional trust that rainmaker culture cannot replicate
