Legacy Beyond Profits
Legacy principles outside of revenue goals - how to make a real mark as an executive
How building a media empire disguised as a beverage company creates cultural permanence
Why owning the standard beats owning the product.
How a grocery chain beat FEMA by 24 hours and built a $4 billion trust moat
How Nucor built a $31B steel empire by making factory workers richer than managers
How solving your own problems creates billion-dollar businesses others cannot replicate
How charging manufacturers nothing created a billion-dollar royalty empire
How giving away your tools creates unassailable market dominance
How Vitsœ built £10M revenue by making products too good to replace?
How paying to train your future competitors builds industry-wide excellence that ensures your own survival
How refusing simplification creates unassailable competitive moats in industries racing toward convenience
How healthcare organizations build enduring reputation by mastering the moment when patients leave their care
How worthy opponents forge legacies neither could build alone, transforming zero-sum warfare into industry elevation
