Legacy Beyond Profits
Legacy principles outside of revenue goals - how to make a real mark as an executive
How Boll & Branch reached $200 million revenue by refusing efficiency optimization—and why every choice Wall Street criticized became a competitive moat
When companies achieve market dominance by removing features and complexity until only essential value remains
Companies secure their future by actively reinterpreting their own history, finding powerful new relevance in old stories, symbols, and designs
In an industry addicted to speed, Baillie Gifford built a £228B empire by slowing everything down.
The art of building a temporary structure that allows a new industry, technology, or community to flourish on its own, and then gracefully receding
The quiet but profound impact of finding and creating beauty, elegance, and artistry in mundane, industrial, or overlooked corners of the world
The strategic power of staying private for generations, allowing for a truly long-term perspective on investment and quality that public markets cannot tolerate
How Lodge Cast Iron survived 125 years by teaching customers about maintenance problems while competitors promised perfection—and watched those competitors disappear forever
In 1973, Caterpillar made a billion-dollar contrarian bet that customers would choose restoration over repurchase. Industry observers predicted disaster...
Business theory said salt was salt. The Osborne family disagreed—and created a $2.75B market from the world's ultimate commodity...
The paradoxical power of deliberately spinning off or setting free your most successful creations to allow them to achieve their full, independent potential
The profound power of choosing operational excellence over marketing noise, letting efficiency and results speak louder than corporate communication
